There are many choices when selling your home. Should you put a
sign in the yard and sell it on your own? Should you pay a flat fee to get into the
MLS without true representation? Should you sign a listing agreement with an agent who promises
to offer “full service" at a discounted commission? Or, should you list with the best truly full
service agent you can find? Most if not all of the information that is currently
available to help you make such decisions is either written by companies
who are trying to sell you flat fee or discount service, or it is written by full service agents
who are trying to convince you that is not a good idea and it's difficult to get the true story about which
options is best for you and your circumstances.
The unavailability of unbiased information has led many consumers
to pay too much to sell their home when they may have gotten away with a
cheaper alternative. More often, consumers who thought they were saving money as unrepresented sellers
actually ended up netting less than they would have if they had opted to have a professional agent
represent them in the transaction.
The truth is that the “discount” options can be ok for the right
property, in the right market, with the right seller; but it is not always the best choice.
Too often the discount companies exaggerate the “savings” and grossly underestimate the time
commitment and complexity of a real estate transaction.
I always seek to truly save my clients money by preventing them from falling
into some common pitfalls and selling their home for the most money in the least amount of time.
I expect to earn my commission on every transaction and my clients know every step of the way how
hard I am working for them.
Some facts that you should know:
- Homes sell for an average of 16% higher price when the seller was represented by a truly full service agent.*
- There are currently over 90,000 active home listings in Metro Atlanta. What will need to be done to make sure your home is remembered by agents and prospective buyers.
- A high percentage of purchase agreements involving unrepresented sellers fail to ever close.